Data Tells a Story


On the eve of the annual Sloan Sports Analytics Conference at Boston's Hynes Convention Center, more than 125 women from across leagues, teams, agencies, brands and sports media gathered a day early to join the second annual WISE Multiplier Summit presented by FanDuel. The event's goal was to advance knowledge and skills around predictive data and analytics, and its applications across roles in the sports industry. To that end, the audience was treated to a wide range of fascinating sessions, including:

  • A negotiation seminar with Wasserman managing partner Elizabeth Lindsey, adapted from Wasserman’s own training program for its agents;
  • A U.S. Open case study showcasing dynamic ticket pricing strategies with USTA marketing managing director Nicole Kankam, strategy director Mauricio Fischmann and corporate partnerships managing director Deanne Pownall;
  • A freewheeling career insights conversation featuring NFL CRO and EVP Renie Anderson, Spectator Sports & Entertainment president and CEO Valerie Camillo, Activision Blizzard SVP and GM Johanna Faries, FanDuel CEO Amy Howe, and WISE board chair and president Kathleen Francis;
  • The surprisingly fascinating science behind selling hot dogs in stadiums, with Aramark president and CEO Alison Birdwell, data science VP Scott McDade, and design and development VP Alicia Woznicki;
  • A wide-ranging conversation between The Collective at Wassman’s EVP Thayer Lavielle and Netflix advertising president Jeremi Gorman;
  • And an inside look at the data and analytics driving development at the NBA’s G League, with G League COO Portia Archer, player development and organizational growth VP Allison Feaster, and Boston Celtics assistant GM Dave Lewin, moderated by Wasserman EVP of global insights and strategy Shelley Pisarra.

"There are a number of summits and business events, and it can be challenging to determine what will be most valuable for your time," commented attendee Lisa Young, vice president of corporate partnerships with the Seattle Seahawks. "The WISE Multiplier Summit will continue to be a priority for me to attend, given the thoughtful and relevant content to various arms of the sports and entertainment ecosystem, and the unique opportunities to connect with industry peers." And after that day of learning, networking and high-level exploration, WISE board chair and president Kathleen Francis spoke from the stage, challenging the room to "Be who you needed when you were younger." Attendees left inspired and ready to do just that.

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