Deepening the Bench



Erin Weinberg
(646) 359-7798

First-of-its-Kind Deepening the Bench Campaign Brings Unprecedented Contributions to Support Women Working in the Sports Industry

MARCH 9, 2023 (New York, NY) — Women in Sports and Events (WISE), the leading voice and resource for women in the business of sports, today announced the first-of-its-kind Deepening the Bench campaign for the organization, which has successfully raised more than $4 million to date from professional leagues, teams and media organizations. The funds, pledged by the organizations listed below, will go to helping women succeed at all levels in the sports industry over the next three to five years.

Lead Partner: National Hockey League

Championship Partners: National Basketball Association, NBC Sports, National Football League via the NFL Foundation, Major League Soccer

Supporting Partners: Chicago Bulls, ESPN, FanDuel

Since its inception 30 years ago, WISE has become the leading professional organization supporting women working in the business of sports. From establishing the prestigious WISE Women of the Year Award, presented at the organization's annual luncheon in New York City, to growing its membership across 25 chapters nationwide, WISE continues to open doors for women. WISE has created leadership training, mentoring and certificate programs to empower women across North America with the professional resources and network to help them excel.

"Women are playing critical roles at all levels of the sports industry across leagues, teams, agencies and organizations. WISE is here to support their career advancement and to continue partnering with these organizations to ensure sports is an industry where women can succeed," said Kathleen Francis, National Board Chair and President of WISE. "These organizations, along with our WISE corporate partners and some individual contributors, recognize the value and contribution women make and the importance of creating opportunities for them to excel professionally. These investments are not just the right thing to do, they are the profitable thing. When women excel, we all win."

Through this campaign, WISE is committed to developing ongoing thought leadership initiatives, building the organization's infrastructure, and enhancing existing programs. WISE will continue to work with leagues, teams, agencies and organizations to create opportunities for women and will support their professional growth through these and other signature programs.

About WISE

WISE (Women in Sports and Events) is the leading voice and resource for women in the business of sports. Its network of established industry leaders and professional development programs provides members with the practical tools and support necessary to reach their professional goals and accelerate their careers. A registered 501(c)(3) not-for-profit, WISE was founded in 1993 and has its headquarters in New York City with chapters across North America, including: Arizona, Atlanta, Boston, Charlotte, Chicago, Cleveland, Dallas Fort Worth, Greater Orlando, Greater Raleigh, Houston, Indianapolis, Las Vegas, Los Angeles, New York City Metro, Pittsburgh, Portland, San Diego, Seattle, San Francisco Bay Area, South Florida, Tampa Bay, Toronto, Twin Cities, Utah, and Washington DC. For more information about WISE, please visit