When we think of sales, we typically think of cold calls and rejection. The reality is, selling pervades all we do in our daily lives. At the 2017 WISE/R Symposium, executives Sarah Tourville, Kim Stone and Ann Rodriguez peeled back the sales curtain. Here we share their insights and show how when we begin to consider sales as a medium to align brands, a way to engage audiences and a bridge to partnerships, we see its impact on our careers.
Each week, we’ll bring you their insights with a new video post.
The Sales Factor
Innovation, Technology and Data
The Sales Funnel
Panelists (from L to R on stage):
- Elisa Padilla, Senior Vice President/Chief Marketing Officer, Brooklyn Sports & Entertainment (Moderator)
- Sarah Tourville, Senior Vice President, Sports Brand Partnerships, FOX Networks
- Kim Stone, Executive Vice President, Miami Heat, and General Manager, AmericanAirlines Arena
- Ann Rodriguez, Vice President, Business Operations, Atlanta United FC
Titles reflect positions panel participants held at time of event.