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WISE Replay: Reconnecting with Fans and Consumers


As restrictions are being eased across the country, venues and sports leagues are faced with reinventing the event experience in a way not previously done before. Shelley Pisarra, executive vice president of insights and strategy at Wasserman, joins WISE National board chair and president Kathleen Francis for a conversation on the latest in consumer and fan expectations for the return of sports and events. She discusses the elevation of consumer expectations for how brands communicate and engage with them during this time of uncertainty. Pisarra shares research results, market case examples and a point of view on priorities for partnerships and planning.