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WISE Replay: The Future of Live Events and Sports


Kraft Analytics Group CEO Jessica Gelman sits down with sports journalist Shira Springer for a conversation on whether fans will attend live events in a post-pandemic world and how their response will vary based on the unique factors of specific markets.

Kraft Analytics Group has undertaken a data-driven approach to better understanding the future of live events and sports during the recovery from COVID-19, focusing on predicting fan interest in attending games when live events resume and identifying the driving forces behind such decisions. In building a robust data set using publicly available information and web scraping of sports-specific insights, the company has created a “Fan Demand Index” by market to help businesses make informed decisions.

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