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Insights: How to Switch from Roles in Marketing

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Ask the Expert! Through WISE Insights, Connect with knowledgeable experts to receive honest and thoughtful answers to your career-related questions, or read about challenges your peers are facing.


Submitted by: WISE San Francisco member | 15+ years professional experience

I have been working in sports and event marketing for more than 15 years and am thinking about taking a position in a broader marketing role to expand my expertise. Do you think I will have difficulty getting back into the event marketing business after some time in a different area of marketing?


I always encourage people to seek out ways to enhance their experiences by taking on different roles that interest them. Adding to your experiences in a complementary role can only add value to your resume and help your career. Who knows — you may find you like the broader marketing roles and may not want to go back to event marketing.

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Jane Hollman

About Jane Hollman

Jane Hollman has more than 25 years experience in senior human resources roles at large multinationals and sports across Asia Pacific and the United States. Currently a career coach, she helps business leaders and university students think through their career paths. Hollman is passionate about creating flexible, innovative work places and mentors women looking to start their own businesses. She is also a freelance writer covering the business of sports for publications such as Women Talking Sports.

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