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Insights: How to Move from Sports Sales to PR

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Submitted by: WISE San Francisco/Bay Area member | 0-6 years professional experience

I've always planned on pursuing sports PR as my career, and still really want to continue this path. I've had numerous internships in sports PR, but about a year ago took a position in sports sales. I figured it was at least half of what I wanted to do. Now, I am finding it difficult to get back into PR and find positions that are available, and will hire me since I have being doing sales for a year. What are your recommendations on getting back into the PR side of things?


As you are at the start of your career, it is much easier to make a move than later on, so take the time now and target some firms you want to work for as a starting point. Also, does your current company have a PR department you can transfer into? If so, then speak with a colleague in that department about what is needed to succeed in PR or move into the department.  

Similarly, work through any contacts you have externally and reach out to people who work in PR to ask them the same question. Most people are happy to talk about what they do and what they did to succeed, and to provide guidance to people starting out in their careers. If you can link your current work in sales to a role in PR, then they will keep you in mind for any future roles they may have or roles they hear of. Make sure you don't ask them for a job -- make it more of a conversation about what it takes to succeed; the conversation will go much easier if you do. Maintain an up-to-date Linkedin profile and keep in contact with whomever you speak so you remain current for them.

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Jane Hollman

About Jane Hollman

Jane Hollman has more than 25 years experience in senior human resources roles at large multinationals and sports across Asia Pacific and the United States. Currently a career coach, she helps business leaders and university students think through their career paths. Hollman is passionate about creating flexible, innovative work places and mentors women looking to start their own businesses. She is also a freelance writer covering the business of sports for publications such as Women Talking Sports.

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