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WISE Bookshelf: Career Distinction

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Inspiration comes from many avenues. In our WISE Bookshelf feature, members share some of the titles that have encouraged them to think outside of the box, try a new approach, dig down deep for the confidence they needed to make that big decision or simply allowed them a reprieve from the daily grind. Happy reading!


Career Distinction: Stand Out by Building Your Brand

Author: Kirsten Dixson and William Arruda
Genre: Personal Growth


So, what’s all the buzz about having a “personal brand” for career success? As a professional, your reputation is your most valuable career asset. Whether you are climbing the corporate ladder with your current company or seeking a new job, in today’s competitive work environment you must be proactively positioning yourself for success. This book outlines a proven personal branding process, and is a must-read for anyone who wants to differentiate themselves and stand out from their peers.

Submitted by: Bobbie LaPorte | San Francisco | 15+ years experience

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