Women in Sports and Events
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Big Game, Bigger Impact

Think Think

Inspiration comes from many avenues. In our WISE Bookshelf feature, members share some of the titles that have encouraged them to think outside of the box, try a new approach or dig down deep for the confidence they needed to make that big decision, or simply allowed them a reprieve from the daily grind. Happy reading!


Big Game, Bigger Impact by Pat Gallagher with Stephanie Martin
Genre: Career/Business


Big Game, Bigger Impact is a must read for any student, executive or sports fan who wants a behind-the-scenes look at a major event like Super Bowl 50. The book covers the amazing journey — from the corporate social impact to the formidable team it took to pull it all off.

Super Bowl 50 has set the blueprint for leveraging a large high-profile event to create a sustainable impact on a local community. It was no easy achievement to be the most giving Super Bowl of all time and also produce an event that was worthy of a golden anniversary.

The Bay Area Host Committee has set a high standard when it comes to leadership, innovation and impact. The book highlights the game plan, team members and philosophy it took from the initial pitch to game day.

Submitted by:  Patty Hubbard | SF Bay Area | 15+ years professional experience