The leading voice and resource for professional women in the business of sports.

About Us

Who We Are

WISE — Women in Sports and Events — is the leading voice and resource for women in the business of sports. Through a combination of programming and online tools designed to provoke thought, personal and professional growth, and engagement, WISE works to:

  • assist women in navigating and accelerating their careers;
  • help women understand their collective value;
  • foster peer connections; and
  • champion the hiring and advancement of women in the industry

WISE membership comprises professionals at various stages of their careers, from entry-level associates to established industry leaders, and spans all disciplines within the industry. A registered 501(c)(3) not-for-profit, WISE was founded in 1993 and has its headquarters in New York City with chapters across North America.

Our Mission

The WISE mission is to empower women in the business of sports with the tools to reach their career goals. Through peer support, mentoring programs and professional development and training, we strive to help members maximize their potential, sharpen their skills and advance their careers at every stage of their professional journeys.

Our Chapters

Governed by a national board of directors, WISE National sets organizational strategy and provides members with a variety of resources, including online tools at, to aid in their professional development. WISE recognizes the importance of engaging regularly and face-to-face with members of the industry, and chapters throughout North America carry out the WISE mission at the local level, offering members programming, events and valuable networking opportunities in their region. Chapters also work with WISE National to deliver organizationwide initiatives such as the WISE Within mentor program and Speed Mentoring Roundtables.